Introductory Campaign
Print campaign to announce the opening of a new pediatric specialty clinic
Advertising, Copywriting, Editorial Design
"Hello, Tupelo!" was a campaign introducing a new pediatric speciality clinic in North Mississippi. It targeted parents and referring physicians through print ads, search engine marketing, direct mail and other collateral materials. This campaign ran January to June 2015.
I served as the writer, editor and project manager for this campaign.
Two-sided Referral Card
Referral Direct Mail Postcard
Half-page Print Ad