Multimedia Campaign

A second campaign for a new pediatric specialty clinic

Advertising, Copywriting, Editorial Design

"Mississippi Care for Mississippi Kids" was a follow-up campaign for our Tupelo pediatric clinic, and ran November 2015 to April 2016. The multimedia campaign featured print and online ads, digital outdoor boards and collateral materials directed to parents and referring physicians.

I served as project manager, co-writer and editor for this campaign.