Travel Catalogs
Trip catalogs for the MSU Alumni Association
Web Design, Copywriting, Creative Direction
Each year, the MSU Alumni Association partners with travel companies to provide group vacation opportunities for alumni and friends. In an effort to market these trips, we created a travel catalog detailing all of the vacation packages. Since the audience is primarily older alumni, our first edition featured a vintage theme in the style of a handwritten travel journal. Later, we redesigned the publication as a "choose your own adventure" book, with questions leading readers to trip according to their particular tastes.
I served as the writer, creative director and editor for these projects. I worked with the alumni travel director and partner companies to promote the trips on the web and in email newsletters. I also coordinated the direct mail to a select group of alumni. In addition, I built a section on the alumni website that featured more images and details on the trips each year.
2012 Traveling Bulldogs Catalog
(Click image to view booklet.)
2013 Traveling Bulldogs Catalog
(Click image to view booklet.)